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January 1, 2013

Apple products top list of unwanted gifts during Christmas 2012: report

On Christmas Day and Boxing Day online shoppers spend Christmas money or organise returns for unwanted gifts

By CBR Staff Writer

Apple saw many unwanted gifts returned over the Christmas 2012 holiday.

According to research by Experian, many online shoppers became confused by the company’s range of gadgets starting with "i".

Experian Marketing Services digital insight manager James Murray told the Telegraph: "Sadly not everyone gets exactly what they want at Christmas and so Christmas Day and Boxing Day are key days when consumers go online to spend Christmas money or organise returns for unwanted gifts."

The research firm said that the case was probably parents and grandparents becoming confused by the various models of iPads, iPods as well as the iPod nano.

ipod nano
ipod nano

"Although and iPad mini and iPod Nano might sound similiar, they are clearly very different products," Murray added.

Following Apple, the other four most searched companies for return policies were Argos, Harrods, Debenhams and Toys R Us.

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During Christmas 2012,overal internet searches for "return policies" increased by 250% when compared to the same period in 2011.

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