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December 24, 2014

Apple Pay to expand beyond US

The service accounts for nearly 1% of all digital payments in the US.

By CBR Staff Writer

Apple is reportedly planning to expand its newly launched service Apple Pay across Europe, the Middle East, India and Africa (Emeia).

Apple Pay service, which is available for iPhone 6 and iPhone 6 Plus allows users to pay for products and services with a combination of mobile wallet and fingerprint authentication.

iClarified cited an Apple job listing which highlighted the plans of the company to expand the service.

Apple’s advertisement said: "The new London-based Apple Pay team will work to drive the roll-out of this technology across Emeia by working with a variety of internal and external partners, including teams in the US where the product will first launch and the Emeia organisation, as well as issuers, payment networks and merchants across Europe."

After the news broke the posting was removed, reported Computer Weekly.

The new payment procedure launched for US customers by Apple has had a good start, with nearly 1% of digital payments made through the system, according ITG Mobile Payments report.

However, Google Wallet, a similar service launched back in 2011 accounted for 4% of payments in the same month.

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According to reports, Apple has also teamed up with banks, retail stores, and start-ups to expand Apple Pay.

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