View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
February 14, 2013

Apple loses exclusive right over ‘iPhone’ trademark in Brazil

Gradiente Electronica registered the 'iphone' trademark in 2000, seven years before Apple released its smartphone.

By CBR Staff Writer

Brazil’s copyright regulator has rejected an application from Apple to use its iconic ‘iPhone’ brand name in the country saying that local company, Gradiente Eletronica, already owns the right to use the name.

Brazil’s Institute of Industry Property (INPI) ruled that the firm, now selling Android phones under the trademark, is the fair owner of the brand since it’s tradmark application in 2000.

INPI, however, said that Apple can still sell its phones under the iPhone name in the country unless IGB sues Apple for exclusive rights over the trademark.

Apple wanted exclusive rights over the trademark to use for its clothing range, software, publications and handsets.

Apple said that IGB did not use the trademark until December 2012, even though it actually registered the name seven years before Apple launched its popular smartphone.

INPI spokesman, Marcelo Chimento, said that the agency has rejected four trademark applications related to the iPhone.

"Some were rejected because a Brazilian company, Gradiente, made an application for the Gradiente iphone in 2000 and it was approved in 2008," the spokesman said.

Content from our partners
Five key challenges facing the fashion industry
<strong>How to get the best of both worlds in the hybrid cloud</strong>
The key to good corporate cybersecurity is defence in depth

"As Apple started its applications for iPhone in 2006, they were denied, because Gradiente had a very similar register for cell phones applied some years before the American company."

The first "iPhone" manufactured by Gradiente Eletronica is known as the Geo One. The phone features a 3.7-inch touch-screen display, Android Gingerbread 2.3 operating system, 700MHz processor, 5MP camera, dual-SIM capability, 3G, WiFi and Bluetooth.


Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.