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July 28, 2014

Apple-IBM tie-up unlikely to impact BlackBerry, Dell

Potential collaboration just made a 'good press release', rivals say.

By CBR Staff Writer

BlackBerry and Dell have dismissed any threat posed by IBM’s recent move to sell versions of Apple’s iPhone and iPad devices integrated with corporate applications.

The companies claimed that the tie-up won’t impact them or affect plans to re-invent themselves, Reuters reported.

"I do not think that we take the Apple-IBM tie-up terribly seriously," Dell global software business head John Swainson told Reuters.

"I think it just made a good press release."

PC maker Dell and smartphone manufacturer BlackBerry are planning to focus on software and services respectively in a bid to better serve the requirements of their big corporate clients.

"Dell’s always been in a partnership-driven model. As Dell has evolved it has focused on some pieces of the equation, but not all," Swainson added.

BlackBerry chief executive John Chen similarly downplayed the threat of the alliance earlier this week, likening the tie-up to when "two elephants start dancing."

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The Canadian smartphone maker has been building alliances and recently revealed plans to enable third-parties to host its device management services.

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