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July 20, 2010

Apple feels iPad benefit with another massive quarter

Over three million sold already as revenue record smashed

By Steve Evans

The iPad may have divided critics but consumers have fallen in love with the device. Apple’s latest quarterly figures revealed that the firm sold 3.27 million iPads, helping the Cupertino firm to revenue of $15.70bn, up 61% on the previous year. Profit at the company rose 78% to $3.25bn. Apple’s revenue for the quarter was a record, beating even previous holiday quarters.

The iPad contributed $2.7bn revenue to Apple’s figures.

As well as impressive iPad sales figures the company also saw record quarter sales of Macs, with 3.47 million devices shifted. This means that even in a record quarter, Macs only just outsold the iPad during its first quarter of release.

Sales of the iPhone dipped month-on-month as consumers eagerly awaited the release of iPhone 4, which finally hit the shelves three days before Apple’s quarter finished. Still, that didn’t stop Steve Jobs from referencing iPhone 4, claiming that it was the "most successful" launch in the company’s history.

If there is one thing that Apple may worry about it’s that sales of iPods slipped again. Apple sold 9.41 million iPods during the quarter, representing an 8% unit decline from the year-ago quarter.

"It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4," said Steve Jobs, Apple’s CEO. "iPad is off to a terrific start, more people are buying Macs than ever before."

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Jobs also ended his statement in a rather cryptic manner, claiming that Apple has, "amazing new products still to come this year."

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