Apple has issued an apology to Chinese consumers over warranty policies, after facing criticism by the government-controlled media for its after-sales service.
The state-run China Central Television (CCTV), the People’s Daily newspaper as well as state-run media houses criticised the iPhone maker for its ‘arrogance’ for not changing the warranty policy.
CCTV criticised the firm’s after-sales iPhone customer service as it offered only one-year warranty, while in China the law is two years, in addition, Apple was also alleged to be charging $90 to replace a faulty back cover.
Initially, Apple overlooked the criticisms, but now the company has promised to revamp its consumer practises.
Apple CEO Tim Cook said the company is aware that owing to insufficient external communication, some consider its attitude to be arrogant, inattentive or indifferent to consumer feedback. "We express our sincere apologies for causing consumers any misgivings or misunderstanding," Cook said.
The apology is the second since Coook took over from Apple’s co-founder Steve Jobs. In October 2012, Cook apologised for iPhone’s faulty mapping app, which was sending users to incorrect directions and showed wrong landmarks.
