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July 20, 2010

APEJ PC market up 36% in 2Q10, says IDC

Lenovo continues to lead, experiencing 45% year-on-year unit growth

By CBR Staff Writer

The Asia/Pacific excluding Japan (APEJ) PC market grew 15% sequentially and 36% year-on-year in 2Q10 to reach 27 million units, according to a new report by market research and analysis firm IDC.

The market observer said that nearly all countries in the APEJ region posted double-digit year-on-year growth rates. Subsiding political turmoil in Thailand has led to a quicker recovery than expected, and Singapore too was on track despite earlier concerns about limited sales at the quarterly PC show.

The firm said that Lenovo continued its dominance in APEJ PC market while rival HP continued its downward slide, in part as it came off its strong performance in China last year. Lenovo experienced 45% year-on-year growth, with its market share increasing to 20.3%, from 18.9% of the same quarter of previous year.

HP was the only vendor among the top five companies to experience decline (-3%), while Dell grew by 55% compared to 2Q09, capturing 9.6% of the APEJ PC market share.

According to IDC, Acer improved its market share from 8.2% in 2Q09 to 8.7% in 2Q10, growing by 45% year-on-year. Asus market share declined marginally on a sequential basis to 5.2%, but posted a robust 84% unit growth in second quarter of 2010 as compared to 2Q09.

Bryan Ma, associate vice president of Asia/Pacific devices and peripherals research at IDC, said: "Portable PC shipments in markets like China and Indonesia came in short of our aggressive forecasts this quarter. But heavy demand for notebooks will still be a key driver in the upcoming years despite potential competitive pressure coming from media tablets like Apple’s iPad."

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Kathy Sin, manager of Asia/Pacific client devices research at IDC, said: "Hong Kong was a bit slow given early notebook purchases and channel stocking in the previous quarter. But the retail channel remains a key driver, with some vendors shipping heavy volumes toward the end of the quarter in order to prepare for the summer promotions."

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