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May 12, 2015

Android & Windows catching up with BYOD leaders Apple

72% of all device activations ran iOS in Q1.

By CBR Staff Writer

Apple’s iOS platform is still dominating the workplace as the preferred choice in most enterprises, but Android and Windows Phone are hot on Apple’s heels gaining market share.

A new report found that 72% of all device activations were iOS devices in the first quarter of 2015. Android device activations increased to 26% and Windows Phone activations remained steady at 1%.

iOS had an 81% market share in activations during first quarter specific to tablets, down from 92% during the same quarter last year.

Tablets running Android and Windows increased their market share to 15% and 4%, respectively.

Education industry had the majority iOS activations with 83% followed by public sector and financial services with 80% and 76%, respectively.

Android had increased adoption in less-regulated industries like high tech (47%), and energy (44%).

Windows device activations were mainly focused in the retail and entertainment and media markets. Windows tablets had a 5% market share in retail, while in entertainment and media its share reached 7%.

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Total app activations increased 160% in the past year as companies enable their workforces with enhanced collaboration tools and corporate content across an increasing range of mobile devices.

Insurance was top in the adoption of custom apps with over a third of all apps activated focused on mobilising custom business processes.

According to the report by Good Technology, 47% of activated apps in manufacturing were secure browsers, suggesting secure access to intranets and Web apps.

Speed to decision is a desirable feature in the financial services sector, as suggested by secure instant messaging, representing 27% of all apps activated.

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