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Android to give more power to users over on app privacy

The feature to narrow the gap between Android and iOS.

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Google is reportedly planning to beef up user privacy my giving users the power to control the information that are accessed by applications.

Android is expected to give a detailed choice to users, which will allow users to control apps from accessing information from their devices including photos, contacts and location.

Bloomberg cited sources familiar with the matter as saying that the changes could narrow the gap between Apple’s iOS and Android OS. Formal announcement is expected to be made at Google Developer’s Conference in San Francisco.

Android has been focusing on user privacy since 2013 when Android 4.3 Jelly Bean allowed users to control app access by allowing them to disabling permissions to certain content .

According to reports, the company is taking the steps to attract new users and stopping existing users from migrating to other OS, as its market share slumped in Europe’s five largest countries while its rival iOS gained popularity in those countries.

Google’s Google I/O 2015 conference is scheduled to begin in San Francisco this month where the company is also expected to introduce Android M, a new hands-free "Voice Access".

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