View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
February 11, 2013

Android acquires 34% of the total mobile phone market

Android accounted for 34% of phones shipped during Q4 2012, while Apple's iOS accounted for 11%.

By CBR Staff Writer

Android phone vendor, Samsung, reported a growth of 78%, while Chinese vendors like Huawei, ZTE, Lenovo and Yulong reported triple digit growth.

Compared to Q3 2012, Android’s share however dropped 74% while Apple’s share grew from 15% to 22% boosted by sales of iPhone 5.

During the quarter, BlackBerry and Windows Phone had a share of 4% and 2% respectively compared to the previous quarter.

"When we look at the whole of 2012, Nokia remained the number three smart phone vendor, shipping 35 million units, but Apple in second place shipped 101 million more handsets," said Canalys principal analyst, Pete Cunningham.

"First-placed Samsung shipped 74 million more than Apple – the gaps are colossal. But there is still a big opportunity as smart phone penetration increases around the world.

"Vendors left in the wake of the top vendors must at the very least improve their portfolios, time-to-market and marketing, as well as communicate their differentiator.

"Microsoft, BlackBerry and other new OS entrants, such as Mozilla, must make the OS switch as simple as possible and drive and localize their respective app and content ecosystems," Cunningham added.

Content from our partners
<strong>How to get the best of both worlds in the hybrid cloud</strong>
The key to good corporate cybersecurity is defence in depth
Cybersecurity in 2023 is a two-speed system

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.