Amazon has launched a new version of WebStore, which it claims to provide customers with new capabilities, enhanced control, flexibility and lower pricing.
The company claims that the new version of e-commerce product enables small to medium sized retailers and manufacturers to design, build and manage their multichannel e-commerce businesses using Amazon’s technology.
According to Amazon, the new version of WebStore includes capabilities such as redesigned registration and launch wizard that makes it easy for sellers to build, design and launch their multichannel online businesses; set of layout and merchandising tools, including template designs and personalisation widgets; and a unified interface for managing product, inventory, order and customer data across multiple channels.
The Amazon WebStore also includes guided workflows to create marketing promotions, manage search engine optimisation and monitor customer behaviour. The new Amazon WebStore Selling Coach provides recommendations to improve seller performance by analysing customer behaviour and various seller configurations.
In addition, the WebStore includes multichannel applications for store and phone ordering that enable sellers to personalise the customer experience across channels; and pre-built integration to selling on Amazon with a single administration environment.
Scott Pulsipher, director for WebStore at Amazon, said: “With the new Amazon WebStore, we are making it simple for retailers and manufacturers to build and operate a world-class e-commerce business tailored to their brand and customers.”
