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February 17, 2010

Aircel teams up with Oracle on content delivery platform

Allows the operator to offer new multi-channel content portal to its customers

By CBR Staff Writer

Aircel, a communications company in India, has teamed with Oracle to deploy Communications Services Gatekeeper and Fusion Middleware to provide a personalised content delivery platform for new revenue generation.

Aircel has previously deployed Oracle Communications service fulfillment software, Siebel CRM, Fusion Middleware and Oracle Database.

The new offerings allow Aircel to offer a new multi-channel content portal to its customers to access a catalog of messaging, images, music, videos, games, news and regional services. In addition, the new deployments are supporting billing and delivery models that allow customers to manage real-time content, searches and subscription offerings via short message service (SMS) requests, interactive voice response (IVR) and the multi-channel portal, Oracle said.

According to Oracle, the Communications Services Gatekeeper enables Aircel to offer a partner self-service web portal that allows third-party content providers to onboard their content and applications, and manage offerings within their own micro-portals. It is also supporting new pricing strategies and accelerating the development of new communication applications.

In addition, the new offerings also help Aircel to generate incremental revenue from its network by managing and offering message-based campaigns to its subscribers, and by offering users personalised content based on their home’s location or circle, their demographic profile, their handset type, or by an analysis of their usage history, the company claims.

Ravinder Jain, chief information officer at Aircel,said: We partnered with Oracle to help maintain our leading edge in the communications industry. Oracle solutions such as Oracle communications services Gatekeeper and Oracle Fusion Middleware offer us the competitive advantage of reaching the market faster with integrated solutions.

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