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April 4, 2010

Adyen enters into US market

To provide internet payment system to help e-commerce merchants increase online conversion rates

By CBR Staff Writer

Adyen, a provider of internet payment and e-commerce offerings, has expanded the company and its offerings to the US marketplace based on the merchant demand.

According to Adyen, its internet payment offerings enable e-commerce merchants to increase online conversion rates by providing effective and user-friendly experience to consumers. Its skin technology gives merchants complete customisation of the payment pages while assisting in PCI compliance by outsourcing certain responsibilities to Adyen.

Adyen has relationships with key US and international financial institutions, providing merchants access to top-tier credit and debit offerings in the Americas, the UK, Europe and parts of Asia.

Peter Caparso, president of Adyen North America, said: “With the advent of the Adyen internet payment solution, we have established the next generation e-commerce payment solution for mid, large and enterprise e-commerce merchants.

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“With an experienced team which has previously built two payment platforms, we were first in

Europe to introduce real-time global interchange-plus pricing for credit cards. We provide a one-stop shop for accepting internet payments world-wide with one contract and one connection while operating in a non-exclusive environment, providing our merchants complete control.”

Adyen was started and funded by the founders of Bibit which was acquired by the Royal Bank of Scotland in 2004. Adyen executives include Pieter van der Does, CEO, Peter Caparso, president of North America, Roelant Prins, CCO, and Arnout Schuijff, CTO.

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