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January 13, 2014

Adobe wins Emmy Award

Award recognises Adobe’s video recommendations system.

By Claire Vanner

Adobe has been awarded with a 2013 Technology and Engineering Emmy Award for the role of its technology in personalised recommendations for video discovery.

As the buzz of the Golden Globes and the Oscars surrounds the film industry, the National Academy of Television Arts and Sciences is celebrating technology.

Adobe was acknowledged for developing the first recommendations system, which outlined the fundamental concepts of personalising information for consumers as they search for and discover video content. The company was honoured during a ceremony at the International Consumer Electronics Show.

"Today’s consumers count on and expect their interactions with brands to be extremely relevant and personal regardless of the channel or device," said Pritham Shetty, VP of Adobe Marketing Cloud and Primetime engineering, Adobe.

"This Emmy recognises the key role Adobe technology played in helping pave the way for recommendation systems, which enable the personalisation of video content across the Web and mobile devices."

John Hey conceived and deployed the first content and video recommendation system, later acquired by Adobe, in the mid-to-late 1980s. That work is credited with outlining the fundamental concepts of ‘collaborative filtering’, a pioneering technique that analyses data on user behaviour and stated preferences in order to predict how a consumer will react to video content. Today, personalised recommendation systems for video are prevalent and drive tens of millions of streams each day.

Adobe has been honoured twice before by the National Academy of Television Arts and Sciences. Adobe Pass was presented with an Emmy Engineering Plaque in 2012, in recognition of outstanding engineering achievements for emerging technologies. In 2006, Adobe Flash Video was recognised with a Technical and Engineering Emmy Award for Streaming Media Architecture & Components.

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