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March 21, 2012

Adobe, hybris join forces to power e-commerce

Marketers can optimise content, maximise return on investment by accessing online analytics

By CBR Staff Writer

Adobe Systems is partnering with multichannel e-commerce and product content management (PCM) software provider hybris to provide digital marketers commerce capabilities as part of Adobe’s application.

Adobe delivers an integrated application that manages, optimises the online buying process by integrating hybris technology with Adobe Web Experience Management (WEM), a part of Adobe Digital Marketing Suite.

hybris Product Content Management software will drive product information and options.

The integrated application will allow marketers to optimise content and maximise return on investment by accessing online analytics.

The integrated WEM application will enable marketers to author and publish content that is said to lower development costs, will increase productivity and reduces the time to go live.

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