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November 1, 2011

Adobe buys Auditude

Plans to integrate Auditude with the Adobe Digital Marketing Suite

By CBR Staff Writer

Adobe Systems has acquired video ad management and monetisation technology provider Auditude to help customers build long-term businesses through the delivery of quality video content across all IP-enabled devices.

Some of the features of the Auditude platform include – easy integration into content management and other video operations systems; flexible ad placement and ad product offerings; intuitive sales rights management; access to and control of incremental advertising demand; and efficient cross-device workflow.

Auditude’s advertising server platform meshes with Adobe’s video technologies such as Flash Media Server 4.5 software and Pass.
The Flash Media Server family of products delivers media to multiple platforms – including Flash, HTML and native apps.

In addition, Adobe Pass, a TV Everywhere Platform, enables premium content publishers to securely bring large catalogues of programming online.

Auditude allows premium publishers and media companies generate a TV-like, multi-device advertising experience that is a vital component to viewer loyalty and attracting major brand advertisers.

Adobe also plans to integrate Auditude with the Digital Marketing Suite, which consists of integrated analytics and optimization products to collect and unleash the power of customer insight.

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