Taiwan based Acer is planning to reduce its range of Microsoft-based products in order to focus more on Android-based mobile devices and Chromebooks.
The move follows losses incurred by the personal computer manufacturer during the second quarter thanks to lower sales and rising expenditures.
Losses also came from a shift in the industry from laptops to smartphones and tablets.
Acer’s president Jim Wang told the Wall Street Journal that the company is trying to grow its non-Windows business as soon as possible.
"Android is very popular in smartphones and dominant in tablets, I also see a new market there for Chromebooks," Wang added.
Acer said it expects the android based devices including Chromebooks to contribute 10%-12% of its revenue by the end of 2013 and grow to about 30% in 2014.
"The Windows camp has to do something to re-establish or reinforce confidence among PC users," said Wang
Content from our partners
The company said it expects its mobile device shipments including notebook PCs, tablets and smartphones to grow between zero and 5% for the quarter.
"First, we have to sustain our market share and protect our bottom line…and by doing tablets and smartphones right, we can be prepared for the day after tomorrow."
