About three-quarters of British users of social networking sites including Facebook, Instagram and YouTube said they do not care about online privacy, according to a new survey carried out by Coleman Parkes.
Amdocs commissioned survey revealed that about 57% revealed interest in sharing additional personal information including their location, top five Facebook friends’ names and information about family members, if they were offered financial rewards or improved service.
About 54% would even allow operators to share the personal information with a third party, under the right conditions.
Coleman Parkes founder Ian Parkes said that the results of survey indicate that fears about unwillingness on the part of consumers to share personal data have been overblown in the industry.
"Many consumers are willing, even eager, to share information, provided they receive value in return from their service provider," Parkes said.
"With the additional ability to share this information with third parties, customer data has the potential to become a new form of industry currency."
About 65% of surveyed had no problem in sharing additional personal information if they were offered with better pricing plans, with 61% agreeing for improved network speed , while 54% for priority customer service and 50% for shared plans across devices.
Nearly one-third of the people said they would divulge information for free, while 44% expected cash rewards in return, along with 38% agreed for loyalty programme rewards and 39% for coupons or exclusive deals.
About 56% of all consumers believed their service providers as trustworthy.
Amdocs product and solutions marketing vice president Rebecca Prudhomme said that service providers have a wealth of structured and unstructured consumer data and an established relationship with their customers.
"Using Amdocs’ advanced technologies and services, service providers can stay ahead and exploit the new revenue potential of big data and the customer insights it generates," Prudhomme said.
This article is from the CBROnline archive: some formatting and images may not be present.
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