The company claims that its messaging solutions will be deployed to enhance the subscriber’s professional and private lives with content services relevant to their specific needs. The initial service to be launched will be a personalized mobile newspaper service, allowing subscribers to personalize the type of content that is delivered to their handsets. These messaging offerings are expected to provide services, especially during the Olympic Games in 2008 and the Asian Games in 2010.
John Sims, CEO of 724 Solutions, said: Personalized messaging services will further differentiate China Mobile Communications Corporation Guangdong’s (CMCC GD) offerings and solidify their innovative market leadership position in the China market. 724’s high capacity, lowest total cost of ownership solution is the perfect foundation for mobile operators to grow revenues with next generation any-to-any messaging services.
