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724 Solutions to provide content management solutions to China Mobile

724 Solutions, a provider of mobile data solutions, has announced that China Mobile Communications Corporation Guangdong has selected its messaging and content management solutions to power its Data Services Content Management Platform, which will offer existing and next generation media and content services to its 74 million subscribers.

By CBR Staff Writer

The company claims that its messaging solutions will be deployed to enhance the subscriber’s professional and private lives with content services relevant to their specific needs. The initial service to be launched will be a personalized mobile newspaper service, allowing subscribers to personalize the type of content that is delivered to their handsets. These messaging offerings are expected to provide services, especially during the Olympic Games in 2008 and the Asian Games in 2010.

John Sims, CEO of 724 Solutions, said: Personalized messaging services will further differentiate China Mobile Communications Corporation Guangdong’s (CMCC GD) offerings and solidify their innovative market leadership position in the China market. 724’s high capacity, lowest total cost of ownership solution is the perfect foundation for mobile operators to grow revenues with next generation any-to-any messaging services.

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