About 66% of small businesses are planning to invest more in digital marketing in 2013 as they did last year, according to the survey conducted by the AT&T.
The survey, ‘Small Business Technology Poll’, which polled over 1,000 small businesses, revealed that the respondents preferred to invest in websites, social media and online advertisements.
During the year, majority of small businesses are planning to expand their online and digital presence through adoption of a company website and sending of emails to the customers.
About 71% of the respondents preferred investment in mobile marketing applications, resulting in increase of budgets for marketing through mobile devices.
AT&T Small Business Solutions executive vice president Cathy Martine said that the US small businesses see incredible value and opportunity in digital marketing and are clearly increasing their presence as a way to gain access to new customers.
"With a variety of digital tools such as email, websites and social media, coupled with the ability to both deliver and access them from mobile devices, small businesses are building new connections without borders," Martine added.
Among the respondents, 36% favoured use LinkedIn, a 16% rise compared to the last year, while small businesses choosing Facebook decreased from 44% last year to 41%.
According to the poll, the use of location-based social media declined, whereas over 80% of small businesses preferred word-of-mouth marketing to increase awareness and visibility.
