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July 21, 2015

5 big thinkers on enterprise mobility

The experts from Microsoft, VMware, SAP, Good Technology and Fujitsu.

By Alexander Sword

Every man and his dog (or at least, every man and dog employed in the technology world) has something to say about enterprise mobility. But who should we turn to for insight? CBR rounds up the experts who pack a real punch.

1. Brad Anderson – Microsoft

Anderson is the Corporate Vice President of the Enterprise Client and Mobility team at Microsoft, which aims to support the modern connected workforce and enable them to work on a range of devices. He joined Microsoft in 2003 after a 12-year spell at Novell.

Regularly blogging on Microsoft’s own site and third-party sites, Anderson hosted a webcast series earlier this year called "Success with Enterprise Mobility" alongside other executives from Microsoft.

"As every organisation in the world depends more on software and technology, CIOs and IT pros can lead business strategy and transformation," Anderson wrote on the Microsoft Official Blog.

"They can help their companies launch new business capabilities with the cloud, intelligently harness and use data and improve productivity across devices. IT can help very good companies become great companies.

2. Brian Katz – VMware

Brian Katz joined VMware in March 2015 as Director of End User Computing Mobile Strategy in the office of the CTO. He was snapped up from Sanofi pharmaceuticals where he headed End User Experience and Innovation.

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Katz speaks on behalf of VMware, recently hosting sessions at the Cloud Identity Summit in San Diego. He also writes on his own blog (where, notably, he covered VMware’s acquisition of AirWatch last year) and tweets prolifically.

Katz wrote on his own blog: "We spend time focused on the business requirements, and most of the time we haven’t charted the path for the employee to get there."

"We tend to look at each business requirements as a symptom and we work on treating that symptom. We forget that we are trying to create a system where all these business requirements fit together and move the business forward."

3. Diarmuid Mallon – SAP

Mallon leads SAP’s Global Marketing Solutions & Programs – Mobile, including the SAP Mobile Services division and SAP Mobile solutions. Something of a veteran of the mobility world, Mallon has been involved in mobile messaging in some form or another since 1996.

He joined SAP in January 2012, and since has blogged for SAP as well as authoring and co-authoring papers on mobile innovation, transformation and commerce. Currently he writes on ÜberTech, an SAP-sponsored blog.

"The best way for telcos is to gain and demonstrate competence is by mobilizing their own operations if they have not done so already," writes Mallon on ÜberTech.

"Innovating from the inside allows telcos to develop an intimate understanding of tools and technologies and to appreciate the value of mobile processes and practices to the business. Internal adoption can help telcos understand a typical deployment from a customer’s viewpoint."

4. Christy Wyatt – Good Technology

The chairman and CEO of Sunnyvale-based Good Technology recently oversaw the company’s most profitable year, with revenues rising from $160.4 million in 2013 to $211.9 million in 2014. She has served in the high-tech and enterprise industry for over 15 years, with roles at Citi, Motorola Mobility, Apple Computer and Palm.

Wyatt has regularly blogged about mobility and other topics for mainstream publications such as the Wall Street Journal and New York Times. She also regularly tweets opinions and advice about mobilising enterprises.

"When designing products, there is no substitute for the voice of the customer," Wyatt wrote in a Wall Street Journal blog. "Building a solution without a complete picture of the problem the customer is trying to solve, how they will evolve over time and how users will actually try to do with it will almost certainly increase the risk of failure."

5. David Rosewell – Fujitsu

David Rosewell has been at Fujitsu for around 13 years, progressing through three roles before reaching his current position as Head of Digital Offerings. He worked as Head of Mobile Business Solutions for UK and Ireland from 2010 to 2014.

Styling himself ‘MrMobiliser’ on Twitter, Rosewell has authored several papers on the mobility revolution, with a particular focus on Bring Your Own Device (BYOD). He is a regular speaker and writer on topics ranging from digital services to enterprise productivity.

"Largely due to the emergence of near ubiquitous connectivity, mobile devices and the rise of the app, the boundaries between work and leisure have eroded and, for many knowledge workers, there is no clear separation between busines and personal tasks," wrote Rosewell in a paper co-authored with Simon Gray, also of Fujitsu.

"Work has become something we do, not a place where we go – and those ‘users’ have become consumers."

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