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May 12, 2009

3 Scandinavia selects StreamServe to personalize invoices

Web interface to create and maintain customer messaging for various customer segments

By CBR Staff Writer

3 Scandinavia has selected StreamServe, a provider of business communication services, to create, produce, automate and distribute customer bills. The 3 Group is an operator of 3G and mobile broadband service.

3 uses StreamServe in Sweden and Denmark to work with invoices as a communications channel for personalized special offers and marketing messages. In a toughly competitive sector, 3 can now change messages on invoices based on the current market situation and ongoing campaigns, said StreamServe.

The StreamServe system will give 3’s editors a web interface in which they can create and maintain customer messaging for various customer segments.

Thomas Wandahl, customer loyalty director at 3 Scandinavia, said: Invoicing is one of our primary points of contact with the customers. It’s important for us to have control of the document process and to be able to include information about current special offers prior to each round of invoicing.

StreamServe gives us the capability to rapidly change the messages on our invoices. At the same time, we can reduce postage costs by distributing mailings among several postal operators.

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