View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
April 20, 1994

SOFTKEY INTERNATIONAL AIM TO DOMINATE

By CBR Staff Writer

The new SoftKey International Inc, the Cambridge, Massachusetts company that takes in SoftKey Software Products Inc, WordStar International Inc and Spinnaker Software Corp, is aiming to dominate the budget software market, Dow Jones & Co reports: the company’s strategy includes pricing its products firmly at the low end of the market – $5 to $50 – and shortening the time it takes to get products from the design table to the store shelf; it wants to expand further by buying a small or medium-sized company in an effort to get big fast to be one of the survivors as the industry undergoes its rapid consolidation.

Topics in this article :
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU