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April 20, 1994


By CBR Staff Writer

The new SoftKey International Inc, the Cambridge, Massachusetts company that takes in SoftKey Software Products Inc, WordStar International Inc and Spinnaker Software Corp, is aiming to dominate the budget software market, Dow Jones & Co reports: the company’s strategy includes pricing its products firmly at the low end of the market – $5 to $50 – and shortening the time it takes to get products from the design table to the store shelf; it wants to expand further by buying a small or medium-sized company in an effort to get big fast to be one of the survivors as the industry undergoes its rapid consolidation.

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