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June 26, 2012

SOFTBANK MOBILE deploys HP SDP Storefront application

The new application will help CSPs link SDPs to the app store business model

By CBR Staff Writer

Japanese mobile phone operator SOFTBANK MOBILE has deployed an HP online storefront application to create content stores to retain customer loyalty in mobile internet market.

The HP storefront application will offer SOFTBANK MOBILE customers with an easy way to shop, download and manage wireless services and entertainment content.

The HP SDP Storefront Portal is an integrated application with an extensible framework that help CSPs link SDPs to the app store business model.

The storefront application is based on HP SDP which includes a customer-facing app store and a developer portal.

Previously, the mobile operator has used the HP Service Delivery Platform (SDP) Storefront Portal to create an online content store called The SOFTBANK Bookstore.

HP Enterprise Services Communications, Media and Entertainment Solutions vice president and general manager David Sliter said SOFTBANK MOBILE is building valuable customer loyalty with the online service delivery storefront applications from HP.

"The new HP SDP Storefront Portal also is enabling it to transform its business models with new revenue streams," said Sliter.

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