Sending out electronic receipts by email is the first project to emerge from the firm’s Omega (one merged enterprise and global architecture) SOA initiative, aimed at improving customer loyalty. Omega was built using BEA’s WebLogic Server and supports the company’s 30,000 employees in 70 countries.
With its common SOA backbone running behind each of its customer contact channels, from the internet to airport rental counters, Avis said it has been able to streamline business process. Services created for one application can easily be reused for other projects.
Reusing proven software components can accelerate project timelines, reduce costs, and improve outcomes, said John Turato, vice president of technology at Avis Budget. E-Receipts is a tangible example of the transformative influence of SOA. In the past, making a core business process such as rental returns paperless would have been impossible. Now, it’s reality.
