The paper has appointed Chandler Burr, author of ‘The Emperor of Scent: A True Story of Perfume and Obsession’, to head-up a column called Scent Strip as part of the newspaper’s style magazine, T: Women’s Fashion.

Mr Burr will review and rate new and classic perfumes as well as other scented products such as essential oils and household fragrances using the essential a four-star rating system.

This column is about treating perfume as the art that it is, every other true art has a serious criticism I believe perfume should as well, for the benefit, and I hope enjoyment, of the Times reader and the industry expert, the critic said.

The column will appear frequently T: Women’s Fashion, which has eight remaining issues this year and 16 slated for 2007.