Smart TVs are less preferred for connected media entertainment, when compared to tablets and smartphones, a report from the Strategy Analytics’ Digital Home Observatory has found.
According to the report, though half of the connected media entertainment users adopted smart TVs in the past three years, hardly anybody was found to be using it as their main source due to the ease in using tablets, smartphones and other connected TV devices.
Early users, who did not buy a smart TV, believed that these products could not offer an adequate experience, and switched to other connected devices, the report said.
Strategy Analytics User Experience Practise senior analyst, Taryn Tulay, said OEMs and app developers have not been successful in providing smart TV users with apps and services that enhance the TV experience.
"Furthermore, an intuitive remote that works fluidly with the UI and provides ease of text input with an integrated touchscreen is imperative to consumers finding the apps and services functional on a TV," Tulay said.
Traditional TV is expected to play a key role in domestic lifestyles, while people will increasingly depend on personal devices and OTT TV/video services to support their entertainment needs, the report said.
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