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July 31, 2013

SintecMedia brings OnAir to the Cloud

The company claims it is the first all-in-one BMS solution for small broadcasters.

By Joe Curtis

SintecMedia, a provider of management solutions designed for media firms, has released CloudOnAir (, which it says is the industry’s first all-in-one broadcast management solution designed exclusively for small broadcast channels.

CloudOnAir, an adapted version of OnAir, is the same software used by industry leaders such as BBC, MediaSet, Star, and NBCUniversal.

Focused on the needs of small and mid-size broadcasters, it manages the business critical functions of broadcasting including sales, traffic, schedule, programming, promotion and billing.

With a dedicated website, a monthly pricing model and extensive online support and training, CloudOnAir lets broadcasters begin working immediately.

Amos Simantov, EVP sales, said: "We are excited to offer this new solution that changes the way small broadcast channels run their business. Bringing OnAir to the cloud gives channels tools to manage traffic, sales, promos and more in a single solution.
"With no hardware or software to buy, broadcasters can get up and running quickly at an affordable price."

SintecMedia claims to be the first extensive enterprise software supplier to offer a cloud based BMS solution to small broadcasters.

CloudOnAir is Software as a Service (SaaS) providing broadcasters with application scalability and reduced hardware costs.

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With high-level security and privacy, easy accessibility and integration, the system maximises the business of television while reducing total cost of ownership.

Utilising a library of built-in templates, it provides small broadcasters with specific tools to maximise airtime and increase revenue for standard and multi-platform delivery.

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