Silverpop, a provider of digital marketing software that enables personalised customer experiences, has announced the launch of Mobile Connector, which is extending the power of the Silverpop platform to a company’s mobile application.
Mobile Connector, will enable marketers to tap into the quickly growing mobile app ecosystem, increasing loyalty and revenue through more consistent customer experiences and personalised in-app interactions.
Bryan Brown, vice president of product strategy at Silverpop said: "Consumers are feverishly embracing mobile apps and companies spend a significant amount of time developing them, but until now, customer activities on apps have lived in a silo and marketers have been largely unable to drive personalized marketing campaigns through them, at least not without long-cycle IT development. Silverpop Mobile Connector removes this barrier, allowing the app to be seamlessly integrated with every other marketing channel. Marketers can now increase loyal usage of the apps via targeted promotions, and also tie mobile app activity back into the Silverpop platform, so those behaviors can inform all other marketing communications."
Mobile Connector instantly passes user behaviors between a company’s mobile app and Silverpop, allowing marketers to deliver consistent messages and individualised offers to each app user as they reveal more about their interests and preferences, and to ensure that these important data points are carefully synced with other digital communication channels. Developers can setup the integration in less than 10 minutes.
"Imagine the power in using Silverpop to score a group of app users based on either frequency of usage or points earned in a gamification scenario and then delivering personalized in-app content that reflects their individual scores or levels," Brown added. "This creates an experience that lets your customers know that you understand them as individuals, and they will be more loyal in return."
