View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
June 11, 1997updated 05 Sep 2016 12:47pm

SIERRA CHANGES NAME TO PMC-SIERRA TO CAPITALIZE ON BRAND

By CBR Staff Writer

Sierra Semiconductor Corp will, as of tomorrow, officially change its name to PMC-Sierra Inc, the company it bought back in 1992 (CI No 2,495), to ‘reflect its focus on the high speed networking market opportunity’, the company said. PMC-Sierra provides high speed internetworking systems with particular emphasis on Asynchronous Transfer Mode, Sonet/SDH, T1/E1 and Ethernet applications. It is also one of the 40 co-founders of the Saturn Development Group, which was established to define and develop standards for high speed networking applications. Jim Diller, chief executive and chairman of the newly named PMC-Sierra said the PMC-Sierra name had become synonymous with networking systems, and therefore it made sense to change the whole company over and capitalize on the brand name.

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU