Previously only selling bigger systems in Russia, Siemens Nixdorf Informationssysteme AG says it plans to establish an indirect channel in Russia for its personal computer products, with the long term aim of becoming one of the three largest personal computer vendors in the country. This year a major advertising campaign is planned to promote the Siemens Nixdorf brand. The company admitted that right now only the Siemens part of the company’s name is widely recognised in Russia and that it is associated with household goods and telephony equipment. No distributors have been officially announced yet. For the last two years, the Germany company has had an agreement with the Mars plant in Uljanovsk in the Volga giving Mars the right to assemble personal computers from Siemens Nixdorf components, but these machines do not carry the company’s brand name.
