Shazam is now using Splunk to deliver business insights to its sales force and advertising partners, in efforts to drive more effective campaigns.
Charles Henrich, executive vice president of engineering, said: "At Shazam, we move quickly as an organization to constantly improve our apps and user experience, and we count on Splunk Enterprise to help us understand the impact of new features on that experience."
"With Splunk software, we can now analyze all of our mobile app data without the batch processing and other time-intensive steps required with traditional business intelligence solutions, so we can now provide insights to the people who need them, in real time."
Shazam delivers analytics from Splunk software to both its sales force and advertising partners, the purpose of which is to better understand campaign effectiveness.
Included in the dashboards are statistics such as counts of product information requests, geographic location of tags, device type, operating system and broad user trends along with real-time purchasing patterns.
Matt Davies, senior director of EMEA marketing, said: "Shazam is using Splunk Enterprise to help make informed decisions from big data in real time, to ensure its app remains one of the most popular in the world."
"Splunk helps Shazam stay agile – running ad hoc reports, changing metrics and adding new dashboards quickly and easily. Shazam’s user base is growing at an incredible rate and we are pleased that Splunk Enterprise is helping find new and innovative ways to delight Shazam’s users."
Shazam’s engineering team uses Splunk in order to monitor and measure the impact of every change to the Shazam app, both during the testing stage and once the app is released in production. Splunk was recently used to assess the optimal place of individual tiles to maximise user engagement for a new home screen for the Shazam app.
