The proposed seven new – and highly controversial – top-level domain names have completed their review stage following public consultation and all remain the same bar one: the .store name has been changed to .shop, as a majority of respondents indicated that to be their preference. The bigger question is whether the names will be allowed into the current root name server system. The principal server is run by Network Solutions Inc (NSI), but the Internet Assigned Numbers Authority (IANA), perhaps backed by the government may force NSI’s hand and make it include the new names (see separate story today). The full list is .firm for businesses, or firms; .shop for businesses offering goods to purchase; .web for entities emphasizing activities related to the web; .arts for entities emphasizing cultural and entertainment activities; .rec for entities emphasizing recreation/entertainment activities; .info for entities providing information services; .nom for those who want an individual or personal nomenclature.