Through the alliance, Seven-Eleven Japan, the nation’s biggest convenience store chain, would act as a distribution site for products that were purchased on Yahoo Japan’s online auction service.
The two companies will also consider setting up a joint web page and joint sales campaigns to attract more customers to their stores and sites.
Seven-Eleven Japan and Yahoo Japan set up an online shopping venture in 1999 called Seven and Y. The two companies said Seven-Eleven Japan would boost its stake in the JV company by purchasing shares from Yahoo Japan by February and that the venture would become a subsidiary of Seven & I.
