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October 14, 1997updated 03 Sep 2016 8:45pm

SEGUE HOPES NEW STRATEGY WILL INCREASE GROWTH

By CBR Staff Writer

Newton Center, Massachusetts-based developer of graphical user interface quality assurance software, Segue Software Inc is set to reorganize its sales and marketing operations, which it hopes will drive it towards profitability. The company has appointed a new chief executive officer, Stephen Butler, who has implemented the changes that will see the establishment of two separate groups; the Enterprise Solutions Group to serve the higher end Fortune 1000 market and the Product Sales Group that will cater for the testing tools market, more along the same lines that the company is operating on at the moment. Jeff Bingenheimer, Segues chief financial officer believes the new strategy will strengthen the company’s financial performance. Segue was due to report its third quarter results late yesterday and as we went to press analysts were predicting a net loss of between $450,000 to $600,000 from losses of $850,000 last year, on turnover of around $5m, up from $4.2m last time. Bingenheimer says the company has been breaking even for the last three to four years and anticipates growth in the future.

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