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SEGA STARTS TEST MARKETING NEW MACHINE

Eyeing potentially the world’s biggest market, Sega Enterprises Ltd says it has started test marketing its 16-bit Mega-Drive games machine in China in hopes of winning back lost market share from Chinese rivals: it is now selling an 8-bit machine through its Chinese distributor, WKK Industries China, but sales remain minimal because local firms are flooding the market with cheaper 8-bit machines with functions similar to those of Sega’s.

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CBR Staff Writer

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