The alliance will enable expanded collaborative commerce across product design, configuration, order management, supply chain management, and product service and support addressing the needs of enterprises and private exchanges in industries such as automotive, aerospace, high tech, and industrial machinery. The two companies will be initiating a combined go-to-market sales and marketing strategy targeting key customers and prospects in these industries.

In support of this strategic alliance, SDRC and Asera will initially build a set of adapters between the Asera Platform and SDRC’s Accelis products – allowing SDRC customers the ability to manage the access, distribution and presentation of product information in a collaborative web environment using Asera’s robust security, entitlement and personalization capabilities. SDRC and Asera will continue to jointly develop a software integration module, with the initial pilot prototype scheduled for availability this summer.

Customers leveraging the Asera platform will have the ability to seamlessly integrate real-time product knowledge into their enterprise eBusiness environments. Architected to provide tighter integration and deeper collaboration, the Asera Solution will enable global manufacturers to recognize greater results from collaboration, streamline efficiencies in the supply chain, and reduce costs.

The ability to rapidly integrate best-in-class software to support both internal and external collaboration through customized business processes is a key requirement for successful eBusiness operations, said Rohit Desouza, president of Asera Technologies. For true competitive advantage, global manufacturers need seamless access to premium solutions to support their collaborative product development environments. Bringing together SDRC’s best-in-class solutions with Asera’s eBusiness Operating System will enable both software companies to deliver a robust technology that supports customer requirements for product knowledge management, collaboration and business integration.

SOURCE: COMPANY PRESS RELEASE