Hey, wait a minute, shouldn’t they be paying you to advertise their wares? The humble screen saver, which cause electric toasters to fly across the screen, or turns the tube into a virtual aquarium in order to prevent the WordStar menu getting burned into the phosphor when the machine is left on but unattended for long periods, is the latest battleground for the advertisers according to the Wall Street Journal, which reports that PC Dynamics Inc of Westlake Village, California is actually giving Everready free publicity for its Energizer Bunny because it wanted an animated character to spur interest in its program – so users are expected to pay $25 not only to advertise Everready batteries but to suffer the exasperating experience of having the damn rodent make special appearances, popping on screen in the middle of their work, so that they have to press a key to zap it.
