As a director of customer intelligence, CRM and reporting, Hogan will oversee and develop customer relationship management practices and further develop and enhance the customer experience. Hogan has over 15 years of customer relations and marketing experience. Before joining Scottrade, Hogan served as the Director of Database Marketing at Enterprise Rent-A-Car. Prior to that, he spent five years in senior leadership roles at St. Louis-based marketing and research firm Maritz.
Chris Moloney, chief marketing officer of Scottrade, said: Because Scottrade is one of the largest online brokerage firms in the country, it is imperative that we exceed our customers’ needs. Craig is a great addition to the Scottrade team. His immense knowledge and experience in customer intelligence make him a great leader as we continue to grow and focus on exceeding our customers’ expectations.
