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December 7, 1987

SCHNEIDER LAUNCHES AT-ALIKE, EYES UK AS IT GOES INTO COMPETITION WITH AMSTRAD

By CBR Staff Writer

Having parted company with Amstrad Plc to pursue its ambitions to market its own personal computers, hungry Bavarian Schneider Rundfunkwerk AG of Turkheim has rushed its 80286-based machine onto the West German market – but the price does not look likely to give Amstrad too many sleepless nights. Schneider calls its machine the 2640, and is offering the AT-alike at DM7,000 – UKP2,335 – with 12MHz chip, mouse, EGA-compatible graphics and a package similar to the 1512 – but even in pricey West Germany, the 1512 starts at only DM1900 – that’s UKP666. Schneider tapped a former Commodore manager to help it start its own own development facility, and has several other products in the pipeline. It plans to sell the new machine in the rest of Europe, including the UK. Meantime Amstrad, which could announce its own 80286 machine in January, but may hold off a bit longer, has, as reported (CI No 821), opened a West German subsidiary in Munich, which will serve all the North European countries previously addressed by Schneider – Belgium, Holland, Austria and Switzerland – as well as West Germany. The Newsbytes newswire reports that the West German Amstrad will operate autonomously, signing dealers and setting its own prices for the Amstrad products. And there could be a hidden benefit from the switch in the add-on market – Schneider put connectors in Amstrad systems in order to make it necessary for users to buy Schneider add-on peripherals, which were priced higher than Amstrad boards.

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