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July 21, 2009

SBLI Joins Welcome Business USA Marketing Program

To access the products and services of the corporate participants online

By CBR Staff Writer

Image Direct has declared that the Savings Bank Life Insurance of Massachusetts (SBLI) has joined the Welcome Business USA marketing program. The company has joined as the life insurance solutions provider for the program’s audience of new small business owners.

Welcome Business USA is a multi channel outreach comprising of shared direct mail campaigns to new business owners every week, immediately after they file for their business licenses.

The program also includes website resources that enable these new business owners to access the products and services of the corporate participants online, as well as opt-in email newsletters offering advice and how-to-articles for small business owners.

Alon Doron, president of Image Direct, commented: SBLI’s life insurance products and excellent service cater to the needs of our small business audience. The organisation is a welcomed addition to our best-in-class corporate partners that participate in the program.”

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SBLI is a US-based provider of low cost term and whole life insurance coverage as well as fixed annuities.

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