View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
June 19, 1997updated 05 Sep 2016 12:48pm

SAS LAUNCHES DATAWAREHOUSE ADMIN TOOL SET

By CBR Staff Writer

Business Intelligence software company SAS Institute Inc thinks users are underestimating the role of properly managing a data warehouse, so the company has duly launched Warehouse Administrator, an integrated tool set for building and administrating data warehouses. The Cary, North Carolina-based company is touting the new product as the only true end-to-end solution in its field, covering all areas from extracting data to decision support, pooling its strengths in front end tools with back end products. SAS claims its new product can be implemented as a complete solution or can be integrated for use with existing products, and supports all major data sources on all major platforms. Data warehousing has become mission- critical but its success still depends on the approach, maintains UK Enterprise Product Manager, Alastair Sim. He adds It has to be driven by the business: to simply implement technology for the sake of it is a recipe for disaster; it has to be according to business requirements. The new product is designed to provide a single point of control for warehouse functions through a point and click graphical interface. The key feature is its metadata driven architecture: the product automatically generates and maintains a metadata repository, crucial to processes like code generation for data extraction, transformation, quality and loading. The company claims this approach to metadata enables business subject definition, scheduling of processes for warehouse maintenance and integration with decision support tools – important for better understanding and application of data. So what does the company see as the key markets for this new product? Says Sim: Everyone wants to find out about their customers…but many people do not realize data warehousing management is an issue. Currently the financial services industry is leading the way because it’s a business driven by understanding customers. Sim sees important applications in telecommunications, retail and utilities.

Remaining private

When it comes to developing new products Sim maintains there are important advantages in SAS remaining privately-owned: it enables us to focus all our attentions in terms of revenue on products – the company currently re-invests 32% of its annual revenue in R&D compared to an industry average of around 15%. However Sim concedes that the company has not always marketed itself as well as it might: It wouldn’t be unkind to say that before the last two years we’ve had a ‘stealth’ approach to marketing – I think we’re making big noises now. SAS/Warehouse Administrator is available now, with a standalone price of 34,000 pounds for the standard first year license. It runs on Widows 95, OS/2, Windows NT and various flavors of Unix including Sun, AIX, Digital and HP.

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU