The newly formed organization will coordinate efforts with other major original equipment manufacturers and consulting firms in order to help boost indirect distribution of SAS products to approximately 20% of revenue.
Graeme comes to SAS with a wealth of executive management experience that he will bring to bear upon our efforts to increase partnerships to achieve our revenue goals, Boisvert said.
During the past year SAS has increased its efforts to partner with other companies and has sought new distribution channels for its products and services. For example, last year, SAS formed a consulting practice with IBM and is working jointly with IBM to develop new solutions integrating the companies’ products.
SAS, which had 1999 revenues of $1.02 billion, is targeting $2 billion in 2003 and $3 billion by 2005. The company has become more aggressive as of late in its strategy to both acquire and create technology suited for e-business. Late last year, SAS also spun off a new company, iBiomatics, and acquired a local start-up, DataFlux. SAS also launched a multi-million branding campaign in 2000 which included a new logo and the slogan, The Power to Know..
Woodley’s experience includes positions as senior vice president of Worldwide Sales and Services with Tivoli Systems, a wholly owned subsidiary of IBM; vice president of Global Accounts for both COMPAQ and Digital Equipment; and president and CEO of Digital Canada. At Tivoli, Woodley was responsible for revenues of more than $2 billion and an organization of 2,000 people. A graduate of McGill University in Quebec, Woodley also worked for 17 years at IBM Canada.
