Cary, North Carolina-based SAS took the wraps off Real-Time Decision Manager, which taps the core analytic capabilities of its Enterprise Intelligence business intelligence platform to optimize marketing interactions in real-time to deliver a more personalized experience through Web, call center and other customer touch-points.
SAS said that Real-Time Decision Manager, expected to ship in December this year, will use predictive analytics and decision logic to make recommendations and offers based on customer eligibility or propensity to buy scores or calculate customer credit worthiness based on historical transactions.
Real-Time Decision Manager will share the same interface as SAS’ Marketing Automation platform to integrate inbound and outbound marketing activities.
Additionally, SAS has also announced Marketing Optimization, which extends SAS’ existing campaign management and analysis software with a revamped user interface, upgraded contact policy management and better report publishing via predefined reports.
Finally, SAS has also unveiled a new application called SAS Digital Marketing that provides RSS and dynamic web publication tools, thereby giving marketers access to a broader range of communications channels. Included in the software is a new digital content repository and content editing tools.
