SAP must make new products around mobile apps, cloud and data easy to implement and commercially attractive, the chairman of its UK and Ireland user group has urged.
Philip Adams addressed delegates from across Britain gathered at the UK & Ireland user group’s annual conference this week at the ICC in Birmingham.
The chairman said the UG was helping drive the direction of SAP’s new innovations because of the ERP firm’s improved commitment to its current customers, but he urged the software giant to make it simple for customers to adapt to future products.
He said: "We want to work with SAP to drive benefits from these innovations and acquisitions. We would like to see it become commercially attractive to move to these innovations."