SAP has introduced a new rapid-deployment application for sentiment intelligence with SAP HANA to help organisations gain real-time insights into market trends and customer sentiment.
The new release will enable users to analyse customer sentiment from social networking sites, communities, wikis, blogs, other sources and then combines the information with customer relationship management (CRM) text data.
It also loads text data from Twitter, Facebook, the SAP StreamWork application and any other Web channel with a publicly available API and then applies semantic analysis using text data processing capabilities from SAP Data Services software.
Users can now evaluate customers’ insights through views on their mobile devices, tablets or desktops.
Decision-makers utilises SAP BusinessObjects Explorer software and the SAP HANA platform to visualise customers’ sentiments toward their products and brands in real time.
The SAP rapid-deployment application for sentiment intelligence with SAP HANA aligns market sentiment with sales campaigns, promotions and service activities, improves customer satisfaction by listening, monitoring and responding in a timely manner and projects sales and marketing trends as well as analyses all types of unstructured data residing in internal (intranet) or external (Internet) forums, blogs, wikis and company websites.
It also helps sales and marketing departments to analyse large volumes of text data to identify relevant nuggets of information.
Companies can now adopt the rapid-deployment application in less than six weeks to use up-to-the-minute customer data for effective business strategies and decision-making.
SAP Database & Technology global executive vice president and general manager Steve Lucas said the new application will allows chief marketing officers to dip their toes into ‘big data’ with a project that results in business value.
SAP Rapid Deployment solutions senior vice president and general manager Steven Birdsall said by using the SAP rapid-deployment application for sentiment intelligence with SAP HANA, companies can have a view of business-relevant data of all types across employees, customers, partners and suppliers to support business decisions and strategy.
"The rapid-deployment solution approach delivers this through pre-defined exploration views and dashboards, while tapping into popular social networking environments with pre-configured interfaces, allowing deployment in as little as four weeks," Birdsall said.
"SAP Rapid Deployment solutions help organizations gain full visibility into their deployments, reducing any risk factors with a defined scope and predictable costs."
Companies can now adopt the rapid-deployment application in less than six weeks to use up-to-the-minute customer data for effective business strategies and decision-making.
