Santander has turned to Big Blue for a suite of iOS apps to support the banking group’s digital transformation.
The collaboration to design and develop a suite of IBM MobileFirst for iOS apps aims to give employees the tools to create deeper engagements with their customers. The custom-built, native iOS apps will be rolled out to more than 11000 iOS devices, changing how Santander’s commercial network employees approach day-to-day activities.
Via their iPhone, Santander employees can expect to have immediate access to up-to-date information on products, services, and clients through the native apps. This, in turn, will allow them to make better recommendations to customers on bank products.
“Innovation is one of Banco Santander’s identity signs. Collaborating with IBM will help us accelerate our digital transformation and improve the client experience to anticipate customer needs,” said Javier Cuenca, Managing Director T&O Area Banco Santander.
Specifically tailored to Santander employees, the first apps in the suite to be deployed will include Achievement Overview and Easy Risk.
Achievement Overview will give branch office managers and territory supervisors the most important achievement indicators at a moment’s notice. These will then be used to help navigate through different financial objectives and performance metrics on products, clients or geographical areas. Easy Risk, meanwhile, will give gives operators mobile access to metrics for capital requirements and risk management.
All iOS apps will be built using Apple’s programming language, Swift, with every app integrated with Santander’s enterprise systems. The first set of apps are due for an April release, with new apps set to be continually developed over the next two years.
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“Santander is committed to reinventing how it conducts business, beginning with creating new ways for bank employees to engage with business customers for an exceptional banking experience,” said Gareth Mackown, European Mobile and Apple Leader, IBM.
“Through our partnership with Apple, we’re putting innovative, data-driven mobile solutions in the hands of Santander’s employees to empower them with information that transforms the way they approach customer service.”
