Following the news of its sales and profit warning, Santa Cruz Operation Inc has reorganised some of its marketing positions, installing David McCrabb as head of a restructured marketing operation reporting to Ed Adams, senior vice-president and general manager of Santa Cruz Operation Americas. Grover Righter becomes vice-president strategic marketing, Mike Tilson gets the chief information officer’s job and Helene Mann-Bouchard is vice president worldwide customer delivery systems. Righter and Mann-Bouchard become members of the company’s senior executive staff, joining McCrabb and Tilson. McCrabb will be responsible for consolidating all US-based marketing functions. Righter reports to chief executive Alok Mohan and will act as chief company spokesman, Tilson also reports to Mohan and will be responsible for increasing the visibility and accessibility of information within the company, said the firm. Mann-Bouchard takes on responsibility for order management and manufacturing.
