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August 24, 2015

Samsung’s test drive faces roadblock

Move to lure iPhone users resulted in out-of-stock issues.

By CBR Staff Writer

Samsung has suffered some embarrasment as, in an attempt to lure iPhone users, a test drive promotion ended with the manufacturer running out of devices.

‘Samsung Ultimate Test Drive’ offers iPhones users to try the latest Samsung phones, including Galaxy S6 Edge, S6 Edge+, or Note 5 and related services, for 30 days.

After 30 days, if the user decides to purchase the device, more offers would then be available for the user.

However, the test drive drew more attention than Samsung could handle, as the company ran out of trial devices within hours of the announcement.

Re/code cited a Samsung representative as saying: "The response to our Ultimate Test Drive has been overwhelming and exceeded our expectations.

"In just a few hours, all of the kits earmarked for this program were reserved by customers looking to try our latest and greatest devices.

"We’re now working quickly on how to make the Ultimate Test Drive available to even more people."

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The company pulled out the promotion just ahead of the Apple event on September 9, when the new iPhones are expected to be announced.

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