View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
August 24, 2015

Samsung’s test drive faces roadblock

Move to lure iPhone users resulted in out-of-stock issues.

By CBR Staff Writer

Samsung has suffered some embarrasment as, in an attempt to lure iPhone users, a test drive promotion ended with the manufacturer running out of devices.

‘Samsung Ultimate Test Drive’ offers iPhones users to try the latest Samsung phones, including Galaxy S6 Edge, S6 Edge+, or Note 5 and related services, for 30 days.

After 30 days, if the user decides to purchase the device, more offers would then be available for the user.

However, the test drive drew more attention than Samsung could handle, as the company ran out of trial devices within hours of the announcement.

Re/code cited a Samsung representative as saying: "The response to our Ultimate Test Drive has been overwhelming and exceeded our expectations.

"In just a few hours, all of the kits earmarked for this program were reserved by customers looking to try our latest and greatest devices.

"We’re now working quickly on how to make the Ultimate Test Drive available to even more people."

Content from our partners
How to engage in SAP monitoring effectively in an era of volatility
How to turn the evidence hackers leave behind against them
Why food manufacturers must pursue greater visibility and agility

The company pulled out the promotion just ahead of the Apple event on September 9, when the new iPhones are expected to be announced.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.