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November 29, 2009

Samsung sells 50m touch screen phones

Star S5230 surpasses 10m units within six months

By CBR Staff Writer

Mobile phone maker Samsung Electronics said that it has marked the sale of its 50 millionth full touch screen mobile phone in November. It has sold around 40m full touch screen devices in 2009 through the end of November, compared with around 10m in 2008.

The company said that it is on track to exceed its 2009 sales target of 200m mobile phones, with full touch models accounting for around 20% of mobiles sold. Full touch screen models made up around 5% of Samsung’s sales in 2008.

By geographic region, the company has sold its largest share of full touch devices in Europe with 19m units, followed by the US with 6.3m, China with 3.4m and South Korea with 3m units.

According to Samsung, its Star S5230, which was launched in May, became fastest selling mobile, surpassing 10m units within six months of its launch. Other popular models include, the F480, which accounted for 9m units since May 2008, and the Corby(model: S3650), which has sold 3m units within only two months since its launch in September 2009.

JK Shin, executive vice president and head of Samsung Electronics’ Mobile Communications Division of Samsung Electronics, said: “We’ve seen remarkable growth in full touch screen mobiles this year as consumers increasingly enjoy the user experience and convenience that these devices put at their finger tips.

“Samsung’s ability to deliver devices that appeal to a broad demographic of users has enabled us to accelerate the evolution toward full touch mobiles as mainstream devices. Samsung will continue to expand the global full touch phone market by introducing phones tailored to individual regions and user requirement with stylish designs, intuitive UIs and cutting edge features.”

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